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Ukupakishwa kweTuobo kuzibophelele ekuboneleleni zonke iipakethe ezilahlayo kwiivenkile zekofu, iivenkile zepizza, zonke iindawo zokutyela kunye nendlu yokubhaka, njl njl, kubandakanya iikomityi zephepha lekofu, iikomityi zesiselo, iibhokisi ze-hamburger, iibhokisi ze-pizza, iibhegi zephepha, iindiza zephepha kunye nezinye iimveliso.

Zonke iimveliso zokupakisha zisekelwe kwingcamango yokukhusela okuluhlaza kunye nokusingqongileyo.Izixhobo zebakala lokutya zikhethiweyo, ezingayi kuchaphazela incasa yezinto zokutya.Ayinamanzi kwaye ayinayo ioli, kwaye iqinisekisa ngakumbi ukuyifaka.

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Ngaba iNdebe yePhepha inokwenziwa ngokwezifiso ngoShicilelo olunemibala?Ngaba zisempilweni ukuba zisetyenziswe?

I. Intshayelelo

Iikomityi zephepha luhlobo lwesikhongozeli esisetyenziswa kakhulu kushishino lokutya nesiselo.Ushicilelo lweMbala olulungiselelweyo lunokwandisa umfanekiso webrendi kwaye lutsale ingqalelo yabathengi.Inokubonelela ngokhetho olulolwakho kunye nolwenzelwe wena.Ngexesha elifanayo, ukukhethwa kwezinto eziphathekayo zeekomityi zephepha kunye nemiba yokhuseleko lokutya ngexesha lenkqubo yokushicilela nayo ibalulekile.

Ushicilelo loMbala olulungiselelweyo lwekomityi zephepha lunokuphucula umfanekiso webrendi kunye nokhuphiswano lwentengiso.Ikomityi yephepha kunye nephethini enemibala kunye nesicatshulwa kunye ne-logo ye-brand inokunyusa ukuqaphela uphawu kunye nokuqatshelwa.Xa abathengi bebona ikomityi yephepha kunye ne-logo ye-brand eprintiweyo kuyo, banokuthi bayidibanise nemveliso ehambelana nayo.Ngaphaya koko, oku kunokunyusa izinga lokukhetha kunye nokuthembela kwi-brand.Ukongeza, uyilo loshicilelo lweMbala lunokugqamisa iimpawu kunye neenzuzo zeemveliso.Inokutsala ingqalelo yabathengi kunye nengqalelo, ibakhuthaze ukuba bakhethe imveliso.

Nangona kunjalo, kwinkqubo yoshicilelo loMbala olungelelanisiweyo weekomityi zephepha, izinto ezinxulumene nempilo kufuneka ziqwalaselwe.Eyokuqala kukukhethwa kwezinto eziphathekayo zekomityi yephepha.Ukukhetha izixhobo zekomityi yephepha ezihlangabezana nemigangatho yokhuseleko lokutya kubalulekile.Okwesibini yi-inki esetyenziswa kwinkqubo yoshicilelo loMbala.Qinisekisa ukuba i-inki ekhethiweyo iyahlangabezana nemigangatho efanelekileyo yokhuseleko lokutya.Ngelo xesha, kuyimfuneko ukuqinisekisa ukuba inki yomile ngokupheleleyo.Oku kuthintela ukuphendula kweekhemikhali okanye ukungcoliseka kwe-inki yokushicilela emva kokudibana nokutya.

Ukwengeza,iikomityi zoshicilelo ezilungiselelwe umbalakwakhona kufuneka kugxininise ukuzinza kunye nokukhuselwa kokusingqongileyo.Ukuzinza kweekomityi zephepha kubandakanya ukuhlaziywa kwezinto kunye nokuhlaziywa kweekomityi zephepha.Kwinkqubo yoshicilelo lweMbala, ungakhetha ukusebenzisa i-inki ehambelana nokusingqongileyo kunye nezixhobo zokuphinda usebenzise ikomityi yephepha.Oku kunokunciphisa ifuthe elibi kokusingqongileyo.

Xa sikhetha indebe yokushicilela, kufuneka siqwalasele le miba ngokubanzi.Oku kunceda ukuqinisekisa ukuba ushicilelo loMbala olungelelanisiweyo weekomityi zephepha aluthandeki kwaye luvelisa izinto ezintsha kuphela.Ngaphezu koko, oku kunokukhusela umdla wempilo kunye nokusingqongileyo.

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II.Itekhnoloji kunye nenkqubo yoshicilelo loMbala olulungelelanisiweyo kwiikomityi zephepha

Ukuprintwa kweekomityi zephepha kufuneka kuthathelwe ingqalelo ukukhethwa kwezixhobo zokushicilela kunye nezixhobo.Kwangaxeshanye, uyilo kufuneka luthathele ingqalelo iReizability of design color and personalization of style.Abavelisi bafuna izixhobo zokushicilela ezichanekileyo, izinto zokwakha ne-inki.Kwangaxeshanye, kufuneka bathobele imigangatho yokhuseleko lokutya.Oku kuqinisekisa umgangatho kunye nokhuseleko lweiikomityi zoshicilelo ezilungiselelwe wena.Kwaye oku kunceda ekuphuculeni umfanekiso webrendi kunye nokhuphiswano lwentengiso yeekomityi zephepha ezilungiselelweyo.

A. Inkqubo yokushicilela umbala kunye neTekhnoloji

1. Izixhobo zokuprinta kunye nezixhobo

Iikomityi zokushicilela umbala zihlala zisebenzisa iteknoloji yeFlexography.Kobu buchwephesha, izixhobo zokuprinta zibandakanya umatshini wokushicilela, ipleyiti yokushicilela, umbhobho we-inki, kunye nenkqubo yokomisa.Iipleyiti eziprintiweyo zihlala zenziwe ngerabha okanye i-polymer.Inokuphatha iipateni kunye nesicatshulwa.Umbhobho we-inki unokutshiza iipateni kwikomityi yephepha.I-nozzle ye-inki ingaba yi-monochrome okanye i-multicolor.Oku kunokufikelela kwiziphumo ezityebileyo nezinemibala yoshicilelo.Inkqubo yokomisa isetyenziselwa ukukhawulezisa ukomiswa kweinki.Iqinisekisa umgangatho wezinto eziprintiweyo.

Iikomityi zephepha lokushicilela umbala zihlala zenziwe nge-pulp yebakala lokutya.Ngokuqhelekileyo bahlangabezana nemigangatho yokhuseleko lokutya.Ukongeza, i-inki ikwadinga ukukhetha i-inki ehambelana nokusingqongileyo ehlangabezana nemigangatho yokhuseleko lokutya.Kufuneka iqinisekise ukuba akukho zinto ziyingozi zingcolisa ukutya.

2. Inkqubo yoshicilelo kunye namanyathelo

Inkqubo yoshicilelo loMbala weekomityi zephepha loshicilelo ludla ngokubandakanya la manyathelo alandelayo

Lungisa inguqulelo eprintiweyo.Ipleyiti yokushicilela sisixhobo esibalulekileyo sokugcina nokuhambisa iipatheni eziprintiweyo kunye nombhalo.Idinga ukuyilwa kwaye ilungiswe ngokweemfuno, kunye neepateni kunye nombhalo owenziwe kwangaphambili.

Ukulungiswa kwe-inki.I-inki kufuneka ihambelane nemigangatho yokhuseleko lokutya kwaye ibe nobuhlobo nokusingqongileyo.Kufuneka iqwalaselwe ngemibala eyahlukeneyo kunye nokugxininiswa ngokweemfuno zepateni yokushicilela.

Umsebenzi wokulungiselela ukushicilela.Ikomityi yephephakufuneka ibekwe kwindawo efanelekileyo kumatshini wokushicilela.Oku kunceda ukuqinisekisa indawo yoshicilelo echanekileyo kunye nemibhobho ye-inki ecocekileyo.Kwaye iiparamitha zokusebenza zomatshini wokushicilela kufuneka zilungiswe ngokuchanekileyo.

Inkqubo yoshicilelo.Umatshini wokushicilela waqalisa ukutshiza i-inki kwikomityi yephepha.Umatshini wokushicilela unokuqhutywa ngentshukumo ephindaphindayo ngokuzenzekelayo okanye uhambo oluqhubekayo.Emva kokutshiza ngakunye, umatshini uya kuhambela kwindawo elandelayo ukuqhubeka nokushicilela de iphethini yonke igqitywe.

Yomile.Ikomityi yephepha eprintiweyo kufuneka idlule ixesha elithile lokumisa ukuqinisekisa umgangatho we-inki kunye nokhuseleko lokusetyenziswa kwendebe.Inkqubo yokomisa iya kukhawulezisa isantya sokumisa ngeendlela ezinjengomoya oshushu okanye imisebe ye-ultraviolet.

Sineenkqubo eziphambili zemveliso kunye nezixhobo zokuqinisekisa ukuba indebe yephepha nganye eyenziweyo yenziwe ngobuchwephesha obugqwesileyo kwaye inenkangeleko entle nenesisa.Imigangatho yemveliso engqongqo kunye nolawulo lomgangatho yenza iimveliso zethu zizame ukugqwesa kwiinkcukacha, zenza umfanekiso wakho we-brand ube nobungcali kunye nesiphelo esiphezulu.

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B. Uyilo kunye nokukhethwa kwesitayile seekomityi zephepha ezilungiselelweyo

1. Ukuzaliseka koyilo lombala

Kwinkqubo yoyilo lweekomityi zephepha, kubaluleke kakhulu ukuqwalasela iRealityability of Color printing.Umphezulu weekomityi zephepha uncinci.Nangona kunjalo, iphethini kunye nombhalo oprintiweyo kwikomityi yephepha kufuneka ubonakale ngokucacileyo.Ngexesha elifanayo, kuyafuneka ukuba kuqinisekiswe ukulungiswa kunye nokuqina kwendebe yephepha emva kokushicilela.

Umbhalo-ngqangi womyili kufuneka usebenzise imifanekiso ekumgangatho ophezulu kunye neepateni zevectorized.Oku kuqinisekisa ukucaca kushicilelo.Ukongezelela, ubungakanani kunye nomlinganiselo wepatheni yekomityi yephepha nayo kufuneka iqatshelwe.Oku kwenza ukuba uMbala woshicilelo uboniswe kakuhle kwaye unxibelelane neekomityi zephepha.

2. Ukhetho olulolwakho lwezimbo

Ukwenza isitayile ngokwezifiso kunye nokhetho olulolwakho lweekomityi zephepha kubalulekile ekunyuseni umgangatho kunye nokuthengisa.Inokutsala umdla wabathengi kwaye yongeze umfanekiso webrand.Ngokuprintwa koMbala, izitayile ezahlukeneyo kunye noyilo zinokufezekiswa.Ngokomzekelo, i-logo yenkampani, iimpawu zemveliso, iipatheni zokuyila, njl. Ukhetho lomntu siqu lunokufezekiswa ngokulungelelanisa imibala, iimilo, iipateni kunye nesicatshulwa.Oku kunokuhlangabezana neemfuno zamaqela ahlukeneyo abathengi.

III.Izinto eziluncedo zokuprintwa koMbala olungelelanisiweyo weekomityi zephepha

Ngoncedo lwetekhnoloji yoshicilelo lweMbala, iimpawu zinokugqama kwimarike yokhuphiswano.Oku kunokutsala abathengi abaninzi kunye nokuseka ubudlelwane obusondeleyo kunye nabo.Oku kubalulekile kwindawo yentengiso yebhrendi kunye nophuhliso lweshishini.

A. Ukuphucula umfanekiso webrendi kunye nokhuphiswano lwentengiso

Ukuprintwa kombala kunokubonelela ngobuchule obungakumbi kunye neenketho zokuyila ukwenza indebe ngokwezifiso.Inokunceda iibrendi zibonise ngcono ukuhluka kwazo.Abarhwebi banokuprinta iilogo zenkampani, imibala yebhrendi, kunye neepateni ezinxulumeneyo kwiikomityi zephepha.Oku kunokubanceda ukuba benze umfanekiso obonakalayo owodwa.Inokwenza kube lula kubathengi ukuba bayidibanise neempawu okanye iimveliso ezithile.Ukongeza, oku kunokuphucula ulwazi lophawu kunye nokuqondwa.Oku kunceda i-brand yabo ibonakale kwimarike ekhuphisana ngokukrakra.

1. Uphawu olulodwa.Iikomityi zephepha loshicilelo loMbala olwenziwa ngokwezifiso zinokwenza imifanekiso ekhethekileyo yemveliso kunye neziphumo ezibonakalayo kwiimpawu.Iyenza yahluke kwabanye okhuphisana nabo.Oku kunceda iibrendi ziseke umfanekiso wazo wobuqu kwimarike.Kwaye inokwandisa ulwazi lwabathengi kunye nenkumbulo yohlobo.

2. Ukuqaphela uphawu.Iindebe yephepha lokushicilelaingabonisa ngokuthe ngqo uphawu lophawu, ipateni kunye nesilogeni kwimveliso.Kuyanceda ukomeleza ukuqondwa kwebrendi.Xa abathengi besebenzisa kwaye bejonga ezi ndebe zephepha, ngokukhawuleza bazidibanisa ne-brand.Ngokwenza oko, sinokomeleza umfanekiso wophawu kwiingqondo zabathengi.

3. Ukusebenza kakuhle kokukhuthaza uphawu.Umbala wekomityi yephepha lokushicilela yindawo yokuthengisa ehambayo.Ingasasaza ngokuqhubekayo umfanekiso webrand kunye nolwazi ngexesha lokusetyenziswa.Xa abathengi besebenzisa ezi ndebe zephepha ezilungiselelweyo, ngokwemvelo badibana nentengiso yentengiso.Oku kunokuphucula ukusebenza kokukhuthazwa kophawu.

B. Ukutsala amehlo kunye nengqalelo yabathengi

Ukuprintwa kombala kubonakaliswe ngemibala ecebileyo kunye neepatheni ezahlukeneyo.Oku kwenza indebe yephepha ibe nomtsalane ngakumbi.Abantu badla ngokuba nomdla ngakumbi kwiipateni eziqaqambileyo, ezimibalabala, nezibalaseleyo.Kwaye oku kulula ukutsala kwaye ushiye umbono.Iikomityi zephepha ezinemibala ezilungiselelweyo zinokutsala umdla wabathengi kwaye zitsale umdla wabo.Oku kunokonyusa ukuvezwa kwebrendi kunye nomtsalane.

C. Ukubonelela ngeenketho ezenzelwe wena kunye nezenzelwe wena

Itekhnoloji yoshicilelo lombala ivumela ubuqu kunyeiikomityi zephepha ezilungiselelweyo.Oku kunokuhlangabezana ngcono neemfuno kunye nezinto ezikhethwa ngabathengi abahlukeneyo.Abarhwebi banokuqonda iimpawu kunye nokukhethwa kwabaphulaphuli babo ekujoliswe kubo.Ke, uyilo lophawu lunokukhetha iipateni, imibala kunye nemifanekiso efanelekileyo kubo.Olu khetho lobuqu lunokunceda iibrendi ziseke ubudlelwane obusondeleyo nabathengi.Ngoko inokudala amava akhethekileyo omthengi.Abathengi badla ngokukhetha iimveliso ezilungiselelwe wena.Ngenxa yokuba banokuhlangabezana neemfuno zabo kunye nezinto abazikhethayo.Oku kuya kunceda ukwandisa ukunyaniseka kwe-brand kunye nelizwi lomlomo.

Iphepha Elimnyama Iikomityi zeKofu eziShicileleyo ngokweSikoTuobo

IV.Impembelelo yoshicilelo loMbala olungelelanisiweyo kwimpilo yeekomityi zephepha

A. Ukusebenzisa iMpilo kunye noKhetho lweZixhobo zeNdebe yePhepha

1. Iimpawu zeMathiriyeli yeNdebe yePhepha

Xa ukhetha izixhobo zekomityi yephepha, kuyimfuneko ukuqwalasela ukhuseleko lwabo kunye nokufaneleka kokutya kunye neziphuzo.Ibakala lokutyaiikomityi zephephangokwesiqhelo zisebenzisa izinto zepulp ezingenavumba, ezingenatyhefu, kunye ne-biodegradable.Oku kuqinisekisa ukuba izinto ezinobungozi azikhutshelwa ekutyeni.Ukongeza, izinto zekomityi yephepha nazo zifuna ukuzinza okuhle kwe-thermal.Oku kugcina uzinzo lobushushu kwaye kuthintela ukutsha.

2. Ukubaluleka kwezatifikethi zempilo nokhuseleko

Xa ukhetha umthengisi wekomityi yephepha, kubalulekile ukuqinisekisa ukuba banezatifikethi ezifanelekileyo zococeko kunye nokhuseleko.Ezi zatifikethi zinokungqina ukuba ababoneleli bayayithobela imigangatho yokhuseleko lokutya.Kwaye oku kunceda ukuqinisekisa ukuba iimveliso zabo ziyahlangabezana neemfuno zempilo kunye nokhuseleko lwabathengi.Izatifikethi eziqhelekileyo ziquka isiqinisekiso senkqubo yolawulo lwe-ISO 9001, isiqinisekiso senkqubo yolawulo lwendalo esingqongileyo ISO 14001, kunye nesiqinisekiso semathiriyeli yoqhagamshelwano lokutya.

B. Impembelelo yoMbala wokushicilela kunye nezisombululo

1. Ukhetho kunye noKhuseleko lwe-Ink yokuShicilela

I-inki esetyenziselwa ukuprinta koMbala kufuneka ikhuseleke ekutyeni.Oku kuqinisekisa ukuba izinto ezinobungozi azikhululwa ngexesha lenkqubo yokushicilela.I-inki kufuneka ihambelane nemigangatho efanelekileyo yokhuseleko lokutya.Oku kunokuqinisekiswa ngokhuseleko ngovavanyo oluthembekileyo kunye nesatifikethi.Ukukhetha ababoneleli abafanelekileyo kunye ne-inki ehambelanayo kunokunciphisa impembelelo kwimpilo yokusetyenziswa kwekomityi yephepha.

2. Uzinzo kunye nemiba yokhuseleko lokutya ngexesha lenkqubo yokushicilela

Kwinkqubo yokuprintwa koMbala, ingqalelo kufuneka ihlawulwe ekuzinzeni nasekukhuselekeni kokutya.Ukusetyenziswa kweendlela zoshicilelo ezihambelana nokusingqongileyo kunye nezinto eziphathekayo kunokunciphisa impembelelo kwindalo.Kwaye oku kunokunciphisa ukukhutshwa kongcoliseko ngexesha lenkqubo yoshicilelo.Ukongeza, imigangatho yococeko kufuneka ilandelwe ngexesha lenkqubo yokushicilela.Indawo apho i-inki idibana nokutya kufuneka iqinisekise ukuba ayingcolisi ukutya.Oku kuqinisekisa ukhuseleko lokutya kunye nempilo kunye nokhuseleko lwezavenge zeinshorensi.

V. Isiphelo

Iikomityi zephepha ezenziwe ngokwezifiso zinokubonisa uyilo olulodwa kunye nesazisi sophawu.Oku kunokonyusa umfanekiso webhrendi kunye nokubonakala.Oku kuya kunceda amashishini agqame kukhuphiswano oluqatha lwemalike.Kwaye inokubanceda batsale ingqalelo yabathengi abaninzi.Ngaphezu koko, iikomityi zephepha zinokuprintwa ngeendlela ezahlukeneyo zoyilo kunye neepatheni.Oku kunokuhlanganaiimfuno zabathengi abahlukeneyo.Amashishini anokwenza iikomityi zephepha loshicilelo ngokusesikweni ngokomfanekiso wabo wophawu kunye neempawu zemveliso.Oku kunokubanceda ukuba baphucule ukwahluka kunye nokwenza ngokwezifiso kweemveliso zabo.

Ikomityi yephepha yoshicilelo lweMbala inesiphumo esibonakalayo esiphezulu.Oku kunokutsala umdla wabathengi ngcono.Abarhwebi banokuprinta uphawu lwabo lophawu kunye nolunye ulwazi lokuthengisa ngokuthe ngqo kwiikomityi zephepha.Oku kwenza iikomityi zephepha zibe sisixhobo esisebenzayo sokuthengisa kubo.Ukusasaza umfanekiso webhrendi kunye nolwazi kubantu abaninzi abawusebenzisayo.

Nangona kunjalo, ukuprintwa koMbala kunempembelelo ethile kwimpilo yabasebenzisi bekomityi yephepha.Ngoko ke, abavelisi kufuneka banikele ingqalelo ekukhethweni kwezixhobo zekomityi yephepha kunye nokhuseleko lwe-inki yokushicilela.Kwaye imiba yococeko kunye nokhuseleko lokutya ngexesha lenkqubo yoshicilelo nayo ibalulekile.Imathiriyeli yekomityi yephepha kunye nenkqubo yoshicilelo kufuneka ihambelane nemigangatho efanelekileyo yokhuseleko kunye nemimiselo.Oku kunokubonelela ngokhuseleko kwimpilo kunye nokhuseleko lwabasebenzisi.

Ukongeza kwizinto ezikumgangatho ophezulu kunye noyilo olulodwa, sinikezela ngeendlela eziguquguqukayo kakhulu zokwenza ngokwezifiso.Unokukhetha ubungakanani, umthamo, umbala, kunye noyilo loshicilelo lwendebe yephepha ukuhlangabezana neemfuno zobuqu bophawu lwakho.Inkqubo yethu yemveliso ephezulu kunye nezixhobo ziqinisekisa umgangatho kunye nenkangeleko yekomityi nganye yephepha elungiselelweyo, ngaloo ndlela inikezela ngokugqibeleleyo umfanekiso webrand yakho kubathengi.

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Cebisa ukuFunda

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Uthini ngoMgangatho weNkomityi yePhepha eliLihlaza kunye nelinokonakala?

Ngaba ifanelekile ukwenza iNdebe yePhepha eyenzelwe wena kwiNtengiso yeBrand?

Ukulungele ukuqalisa iProjekthi yakho yeendebe zePhepha?

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Ixesha lokuposa: Jul-19-2023
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