Inkampani ixhasa ifilosofi ethi "Yiba nguNombolo 1 kumgangatho, umiliselwe kwityala kunye nokuthembeka ekukhuleni", iya kuqhubeka nokusebenzela abathengi abadala kunye nabatsha abavela ekhaya naphesheya kweelwandle ngokufudumeleyo kwiiNdebe ze-Ice Cream,Iphepha leKomityi yeKofu , Iindebe zePhepha eliGuquliweyo kabini , Iphepha lokuHamba iindebe ,Iphepha leKomityi yeKofu eneziciko. Samkela abathengi abatsha nabadala abavela kuzo zonke iinkalo zobomi ukuba baqhagamshelane nathi kubudlelwane beshishini elizayo kunye nempumelelo efanayo. Imveliso iya kubonelela kuwo wonke umhlaba, njengeYurophu, iMelika, i-Australia, iSerbia, iPakistan, iChicago, iKarachi .Ngoku kufuneka siqhubeke nokugcina umgangatho "womgangatho, ocacileyo, osebenzayo" wefilosofi yezoshishino "ukunyaniseka, uxanduva, ukuvuselela" umoya wenkonzo, ukuthobela isivumelwano kunye nokuthobela udumo, iimpahla zodidi lokuqala kunye nokuphucula abaxhasi beenkonzo bamkelekile.